Brand Crush: Dorsey
The visionary line that's revolutionizing the entire jewelry landscape. I'm in awe of Dorsey and the savvy entrepreneur with an eye for timeless elegance, Meg Strachan. Let's unwrap the brilliance.
What is “Brand Crush”? If you’ve been reading Retail Diary for awhile you probably know I’m passionate about retail and fashion (if you are new, check out my crushes on La Ligne and Katherine Power.) Since this is my retail diary, I needed a space to wax poetic about the brands, retailers and merchants I have a crush on. Consider this your business school case study, but a lot more fun (and you can shop, if you choose.)
These are all my own thoughts, opinions and research. I have connected with Dorsey (such an impressive team), Meg Strachan (who is so lovely) and their PR Agency, Jennifer Bett Communication (amazing team & portfolio) and will sprinkle in some quotes. I loved connecting with those involved to get a peek behind the curtain into a brand and business that has really wowed me.
Crushing On: Dorsey
Redefining Luxury, Disrupting an Industry
Why Dorsey and Meg Strachan?: Being able to create a brand and disrupt an industry is no small feat. Getting shoppers to be excited about lab grown gemstones and diamonds is one reason I crush. Another is as a consumer, the product hits a high note. The designs are gorgeous, well made and classic but modern. This brand has also created a look that so many have latched on to. Mixing in some tennis necklaces and bracelets to their jewelry stack. Finally, Meg Strachan is such an incredible brand Founder and CEO. She is transparent, takes us along for the ups and downs and isn’t trying to grow too fast and at all costs. She is savvy and smart with the direction she is leading the brand. She is taking each step thoughtfully.
Founder & CEO
’s background in DTC brandsStrachan’s impressive background and personal interests gave her a unique position in knowing how to build a brand and acquire customers in a smart and strategic way.
Strachan's deep e-commerce experience has shaped the online shopping landscape. She played a key role in developing the digital marketing and e-commerce experience for many pioneering brands we love. TechStyle Fashion Group (ShoeDazzle and JustFab), Anine Bing (she was the Chief Marketing & E-commerce Officer), Goop (Brand Marketing & Growth Advisor to the CEO), Carbon38 (VP Retention & Growth) and consulting roles at Bandier and Girlfriend Collective (VP of Growth.) Whew…and while she was at Girlfriend Collective she was strategizing, designing and developing what became Dorsey.
Strachan’s background gave her a unique perspective of understanding how to take a product and position it online. She also shared that she loves the creative side of brand marketing. Often, these are two different roles - 1) creative marketing1 and 2) growth marketing2. But Strachan knew how she wanted both to come together and the vision of building Dorsey. By building her own brand she was able to bring all of this together.
Strachan noticed the gap in the market
When Meg Strachan looked at the jewelry market, she saw a glaring gap that was just waiting to be filled. As a successful executive in her early 30s, she found herself caught between costume jewelry and high-end luxury pieces that were way out of reach. Strachan realized there was a whole generation of women like her who wanted beautiful, quality jewelry without having to take out a second mortgage. And that's where Dorsey came in.
Strachan noticed a lack of mid-range, high-quality jewelry options for young professionals.
She saw an opportunity to use emerging lab-grown diamond technology to create affordable luxury jewelry.
The market was missing vintage-inspired pieces that felt both timeless and modern, inspired by her own Grandmother, Dorsey.
There was a gap for jewelry that could be worn every day but still felt special and investment-worthy.
I want to point out - it is a unique position to be in. To see the gap in the market and have the skills, taste and talent to execute what you want. This feels like the magic spot.
When I asked Meg Strachan about pleasant surprises while building Dorsey, Strachan simply states:
"It's all been an epic surprise."
The Launch 🚀 and Landscape
If you follow fashion and influencers like I do, you’ve likely seen Dorsey jewelry all over your feed. Even if it wasn’t name dropped, you noticed that more and more people are wearing tennis bracelets and tennis necklaces and not saving them for special occasions. School drop off, dinner with friends, window shopping and even a day traveling all became a totally acceptable place to wear these “special” pieces. And oh yes, playing tennis.
Much of the press and interviews with Meg Strachan on launching Dorsey is around how she wasn’t able to raise capital at the time of launch, around 2019-2020. The brand officially launched in 2020 and Strachan could not get a single investor on board. One of the articles I read said Strachan/Dorsey was just early. I have a different take. While I know that Strachan didn’t invent lab grown gemstones and diamonds, I believe Strachan and her brand Dorsey is what is responsible for it being a thing we desire now. It wasn’t that Dorsey was early to lab grown, it is that Dorsey created the market as being a thing and desirable. Previously it was seen as trading down from a natural stone. Having a “cool” brand associated with lab grown gemstones and diamonds is what helped solidify it as a category we actually care about.
Sure, Dorsey isn’t the only option for lab grown diamonds, sapphires, etc. And plenty of other options are out there in the world of cubic zirconia, but the quality and detail is impressive. The branding is spot on. The world around Dorsey - the styling of the pieces, the packaging, the buy-in from celebrities, influencers and fashion people has really helped build this whole category.
Early Challenges and the Pivot to Profitability 📈
Meg Strachan's approach to building Dorsey was a stark departure from the typical startup playbook. After failing to raise capital initially, she made the gutsy decision to bootstrap Dorsey. This meant burning the midnight oil in her garage, packing orders while juggling a full-time job for the first year.
Key aspects of Strachan's approach:
Prioritized profitability over rapid growth, bucking the trend of many startups
Maintained a full-time job during Dorsey's first year, moonlighting as a one-woman show
Limited marketing spend to just 15% of gross revenue
Focused on organic growth, relying on word-of-mouth rather than expensive campaigns.
This wasn't just a financial strategy; it was a complete shift in mindset. Strachan's experience in growth marketing for DTC, or digital first brands, had taught her the perils of unsustainable spending on customer acquisition. By bootstrapping Dorsey, she ensured that every decision, every dollar spent, had to contribute to the bottom line. (I love this point!!)
The focus on profitability forced creativity and efficiency in all aspects of the business. This approach was particularly effective for Dorsey because:
It was creating a new space (lab-grown jewelry as a fashion brand)
It was female-led without the backing of the old-school diamond business model
Strachan understood growth marketing and could design a quality product
While this slow and thoughtful approach may not work for every type of company, it allowed Dorsey to build a sustainable, long-term business. The brand's journey offers an alternative narrative to the often-told stories of excess capital and fancy VC backing.
Eventually, Dorsey did raise $1 million in September 2021 based on an inbound offer. No additional rounds have publicly been explored or shared at this point.
Note: Following Strachan's Instagram provides an incredible insider look at this measured approach to building a brand. She also shows an honest look at the trade-offs of building a brand and having a young child.
Strachan advises:
"Every company is different but I think one perspective on it is to hire and expand late. Do only what you can afford. Don't move into an expensive but beautiful office. Hire people who are willing to do the hard yards and grow with you. Grow at your own pace and prioritize the right KPI's. It doesn't make sense to follow the rule book from 2018. We're living in a very different time. Put your blinders on and do what's best for your business."
I remember early on being impressed with Dorsey. This is back in 2020-2021. If you read Retail Diary then you know I’m perpetually online looking at trends, collabs, new launches, what people are watching and the retail industry. With everyone WFH and endless zoom meetings seeing brands cut through the noise of sweatsuits was really impressive. Jewelry is an interesting industry for many reasons, but one is that it is important to have a brand identity and it is hard to tell what brand you are wearing. Yes, some jewelry like Van Cleefs, Cartier and Tiffany & Co have identifiable design elements but many designs do not. Up pops Meg Strachan and Dorsey - a brand that is so simple and can be anything (fine jewelry bought at a Department Store or your local jeweler), but still I felt like I could identify the Dorsey look. Also, I watched as the diamond industry was changing from male dominated and a gift to a self-purchase and more women leading the businesses. After I listened to Strachan’s interview with
on the Second Life Podcast in June 2022 I was hooked and crushing on this brand and the founder. Strachan’s impressive background and focus on both the analytical and the creative. She really understood what was needed to make a business run. Cue the start of my Brand Crush.Brand Identity
Here are a few of the key details that are central to Dorsey:
Accessibility: Making high-quality, luxurious jewelry affordable to a wider audience.
Innovation: Embracing lab-grown diamonds, sapphires and other gemstones as a modern, sustainable alternative to natural diamonds.
Heritage-inspired design: Blending vintage aesthetics with contemporary technology. The combination of old-world and new technology creates a really interesting dynamic.
Sustainability: Promoting eco-friendly practices in the jewelry industry.
Empowerment: Enabling women to purchase fine jewelry for themselves.
Challenges traditional industry norms and perceptions about "real" diamonds.
Draws inspiration from classic jewelry styles, particularly from the 1920s to 1960s.
Reimagines heritage designs using cutting-edge lab-grown stone technology.
Creates pieces that feel timeless yet contemporary.
Blurs the line between fine jewelry and costume jewelry aesthetics.
Target audience
Appeals to fashion-forward, socially conscious consumers expanding across mid to upper income brackets.
Targets women who want to purchase luxury jewelry for themselves, and makes it easy to send a hint. Additionally, the packaging that it ships with is incredibly luxe making it easy to send as a gift.
Aims at the middle market, bridging the gap between costume and fine jewelry.
Positions itself as a disruptor in the traditional jewelry industry.
Appeals to consumers who appreciate the look of fine jewelry but are open to alternative materials.
Market positioning:
Offers luxury-looking pieces at a more accessible price point which makes it accessible and a great personal purchase or gift. Ability to build a jewelry wardrobe.
Competes with both traditional fine jewelry brands and fashion jewelry companies.
Emphasizes quality and design.
Presents itself as a modern, ethical alternative to traditional diamond jewelry.
Dorsey/Meg Strachan managed to bootstrap its way to success in a luxury market. What do you think were the key factors that allowed them to compete with established brands without significant outside funding?
Hero Products
Let’s get to the gems - the jewelry! Dorsey is a jewelry brand that blends the modern technology with a more traditional craftsmanship and style to create high-quality (seriously! these are impressive stones) lab-grown gemstones. These gemstones are crafted in a lab and designed to mimic the natural conditions in which stones are created naturally beneath the Earth’s surface. This process created gemstones that have the same properties as mined stones, but without the environmental and ethical concerns associated with mining.
The Dorsey craftsmanship creates heritage styles using a variety of fine jewelry materials. Sterling silver, 14k solid gold, gold vermeil, etc. This caters to different customer preferences and price points. All of Dorsey’s coated pieces are plated with a thick layer of either rhodium or 18k gold, which provide durability, longevity and a lasting finish and luxurious appearance.
Rivière necklaces - This is perhaps their most popular style and hero category. Whether it is a bezel setting like the James or a classic tennis style like the Kate or Moss (you get the vibe…) there is really a style for everyone.
Tennis bracelets - whether you create a set with the Riviére necklaces or wear on their own, this is another classic style and hero category for Dorsey. The Kate tennis bracelet is incredibly classic, the James bezel is a more modern touch and I personally love the statement of the Theodora trillion.
The Crawford Earring is a hero style for the brand and both recognizable as Dorsey but also has a vintage feel. There is an asscher cut lab grown white sapphire surrounded by smaller stones and the style also comes in nano crystal emerald baguettes. If this feels like a big earring, the Petite Crawford is a perfect size and so easy to wear as a special earring.
Rings - the Dorsey rings show off the craftsmanship and quality of the products so well. These rings hold up even as you move about your day; tapping away on the computer, washing your hands, digging in your handbag for your lip gloss (keys and wallet are rarely needed these days, right?) They look gorgeous stacked together and you can find recommended stacks on the website (see all stacking rings here.) The brand also challenges our thoughts on how to wear rings. Strachan often shares that rather than wearing a single wedding band every day she likes to mix it up. I also like the idea of purchasing for yourself. Big promotion at work, put a ring on it and every time you make a presentation you will see your sparkle.
Not all of the Dorsey styles are lab grown gemstones or diamonds. Their Leonora Link Bracelet is also a classic link style and can be worn alongside the other pieces or on its own. With the Dorsey ID collection you can engrave the pieces with a special monogram, initials or a date. From a growth and brand perspective, it is smart to include items to mix in with the lab grown gemstones and diamonds as the customer won’t need to search elsewhere and it offers a variety of price points.
💍Quick note: I write a lot (too much good stuff to share!) so if you’re reading via email only, you may need to click through to the web version or read on the Substack app. I promise it will be worth it. 💍
My Personal Favorites - the Retail Diary edit
I fell in love with Dorsey's pieces long before I connected with the brand professionally (I work with them via the ShopMy platform.) I quickly fell in love after wearing the Kate tennis necklace - as I love layering necklaces and this is such a classic but feels edgy when paired with chains. Dorsey also works so well with my personal style because I love mixing metals, materials and time periods in jewelry. What I love about Dorsey is you can build to your collection over time. These are classics you can continue to add to.
I've had the pleasure of working more closely with the brand recently. They've generously gifted me some beautiful pieces as a way for me to test out, give my honest feedback for Retail Diary and learn more about the jewelry. I'm now part of their affiliate program. Just wanted to be transparent - while this post isn't sponsored, I do genuinely love the brand and I’m so impressed with a variety of aspects of their business.
Necklaces
This is where I have the most fun layering. You can wear one as a statement piece and be a bit more subtle, but I like the look of two or more tennis necklaces or a tennis necklace plus other chains.
My number one go-to: this in the 15 inch. I like a shorter one so it layers well with my other necklaces.
I also love the new smaller Bennington* with a three prong for a more styled look.
I have from somewhere else, but I love this “by the yard” necklace style and have been wearing daily for 11+ years. If you also love this style, the Clemence is a great option.
Note - Dorsey recently launched pendants which I think is brilliant. If you wear the tennis necklace for your every day look, you can add a pendant to make it special for an evening or dressier event. 2 looks, 1 necklace.
A few tips for layering:
different types of chains and necklaces help so that they don’t get tangled.
wear different lengths
I love the idea of choosing a longer emerald or blue sapphire Riviére to wear with the white sapphire
mix it up. I like having a bunch of different necklaces (Riviére, plus a chain, plus a charm necklace, beads etc) that I can layer. This way I can wear 3 at a time and never have the same look by mixing up the ones I wear together. Endless possibilities.
before you make a new purchase you can use a measuring tape and string to test out the lengths.
Bracelets
I recently started wearing the Theodora*, which is a trillion shape. I wanted something bold and able to stand alone. I loved this cut of the stone.
This is another place where I would layer 2-3 tennis bracelets.
And Gah!! For a real statement (maybe your wedding or a black tie event) how gorgeous would this be?! (Before you get too excited it is currently sold out but I had to share.)
What I also love about the tennis bracelet is being able to get the fit that works best for you. Some people feel more comfortable with extra room and length but I like a close and tight fit. You can order your preferred length.
Earrings
I’ve made the point that I’m a “layer on all the jewels” person. So nothing new here, but I have three holes in each ear and like to layer a more asymmetrical style. The Lucien* earrings which are an Edwardian cut are gorgeous!! I’ve paired the larger 3 carat with a smaller 2 carat. I’ll also wear just the smaller 2 carat with tiny studs.
Huggies are such a universal earring and you can graduate the size if you have multiple piercings. The smaller are also great for a more petite frame (or a tween/teen) and huggies are such a staple.
I love that you can purchase some of the earrings as eaches or pairs which allow you to not have to buy a full set if you also like an asymmetrical look or have an odd number of piercings.
In terms of innovation and a fresher take on fine jewelry, Dorsey has ear cuffs like this one. It allows you to try out a look without extra piercings. Also, the ear cuffs show how Dorsey is a modern jewelry brand and creating designs that aren’t dated. On the other hand, a very “old school” jewelry item is the earring jacket. Not many brands make earring jackets. I own a pair that was given to me by my parents (passed down from grandparents) and they are so special. You can take a simple stud and change the look.
Innovations and Strategies
Bootstrapping the business and having a tight marketing budget has helped to ensure that every dollar is spent on the business to drive growth and push profitability. A few strategies have helped to manage this and are instrumental in running the business.
Direct-to-consumer model
I’ve often mentioned how DTC is also Connect to Consumer or digital first model. By not going wholesale, Dorsey can keep their costs down. Sure, they miss out on traffic that is already going to other stores and possible discovery, but Strachan understood growth marketing and had a plan for that - which we can look into next.
Being able to personally ship out every package is a lot of work, but afforded Strachan the ability to connect with her customers. To go above and beyond and understand what they were looking for.
Strachan often answers questions directly online from her customers. Sharing tips for ordering jewelry from a website and how to measure or style. What pieces she likes to wear for various occasions etc. We also see exactly how she styles with everything from evening and cocktail dresses, to business casual, weekend wear and even bathing suits. This works so well because Strachan has impeccable taste.
Approach to marketing and customer acquisition
Dorsey has consistently spent less than 15% of its gross revenue on marketing since its launch, focusing on cost-effective customer acquisition strategies. They are limiting their marketing spend so it can be used thoughtfully and ensure the customers they are acquiring will more likely be ones who believe in the brand and will be loyal. They are targeting the “right” customers for their product vs just throwing spaghetti at the wall to see what sticks.
The brand prioritizes word-of-mouth and organic growth over costly advertising campaigns, aligning with a commitment to profitability and sustainable growth.
In the early days, founder Strachan managed all marketing efforts, including a hands-on Instagram strategy that successfully attracted high-profile clients from the celebrity and fashion industry. While the team has grown, the marketing campaigns and social media content still feels the same way. It still feels organic and authentic to Dorsey.
Dorsey benefits from organic endorsements by celebrities and red carpet appearances, which have significantly boosted its visibility and brand recognition. Taylor Swift, Justin & Hailey Bieber have both worn Dorsey and Alex Cooper wore Dorsey in a recent WSJ article feature.
Dorsey’s marketing strategy emphasizes organic growth, authentic influencer relationships, and word-of-mouth promotion. By avoiding costly paid partnerships and focusing on gifting and commission-based promotions, the brand maintains its profitability while leveraging the power of influencer marketing. This approach aligns with Strachan's philosophy of sustainable growth and financial prudence, capitalizing on her experience in growth marketing for DTC brands.
Focus on profitability from the start
By focusing on profitability from day one it never became a challenge to transition from one method to another. If you start off spending more to acquire a customer than what a customer spends, you don’t have to find a way to transition to this which would be incredibly difficult. The customers purchase the product because they genuinely love the style, quality and they are excited to purchase.
Meg Strachan, the founder of Dorsey, emphasizes the importance of profitability from the start:
"In the peak direct-to-consumer years most companies were not trying to be profitable. Their goal was to grow, acquire customers, and figure out later how to make money later. That worked well for everyone who raised millions of dollars. Those were the years when you *could* raise millions of dollars. Today that simply isn't the case. The new mandate is for companies to be profitable very quickly."
Opportunities
This is where I like to have fun and dream about ways for the brand to engage with customers and grow.
IRL
I’m excited to see the brand show up more in IRL events. I’m not sure if my first recommendation would be a full blown store. I think a hybrid space could be interesting. I would see this as a place that stylists can visit when working with celebrities and customers or to host events where people can come and try on the jewelry by appointment. Inventory is kept super tight at Dorsey. You can tell they are rarely overstocked and they often do pre-orders or have long waitlists before a reorder comes in. So keeping a store stocked might be a challenge. While I would often recommend retailers and brands focus on inventory so they don’t have missed sales, I feel a little differently here based on the nature of the jewelry. It doesn’t bother me as much here and it also drives urgency. If you see an item you love you should go ahead and purchase. You can also sign up to be notified when items are back in stock.
An IRL approach could also allow for education on lab grown stones and how the pieces are made. Really show the process and how specialized it is.
I wouldn’t suggest going into rental, as I don’t think it will help convert customers or be manageable from a shortage or inventory control side. Perhaps having a loaner or reserve opportunity with the studio for the stylists in person could be helpful and lead to more editorial content.
Collabs
I love collabs, but here rather than partnering with a brand I might suggest a collab with a celebrity stylist (or a stylist with a big following) to have them curate a collection and maybe design one or two special pieces. Keep it limited and tight.
Heritage Design
I’m rolling this into Bridal category, but having the ability to own a design that you want to pass down to future generations helps showcase the sustainability of the stones and connects back to Strachan’s connection to her Grandmother. I love when she shares stories of Dorsey or also shares slices of her life with her family. Owning a piece of jewelry that has meaning is really special and I’d love to see this connection. Perhaps this looks like a “heritage collection” or showing the inspiration for some pieces or even offering a “work with a designer” opportunity. A way to personalize the pieces at scale.
Resale and Bespoke
I think as the business is celebrating 5 years, there is an opportunity to own the resale space in-house. Customers might decide to part with one item and trade into another and while there is no need for a diffusion line, this does give the brand the opportunity to offer a slightly lower price point for a pre-loved item. They can guarantee the quality of the products, authenticity and give the jewelry a fresh clean and new packaging as the products find a new home. There is an opportunity for Dorsey to own this and to embrace the business from the start.
There is likely even an opportunity for them to take in resale of other lab grown diamond and gemstone products and repurpose them creating one-of-a-kind heritage gems for sale. Just like you might take a piece of jewelry you inherit and redesign it so it is more your style, Dorsey could do this with other lab grown jewelry. This could be bespoke and as a special service. In order to do this I think Dorsey would need to invest and be able to handle operationally because they would only want to work with quality lab grown stones like they produce. Again, perhaps more of an opportunity down the line. I’m dreaming of how Brent Neale remakes gorgeous pieces but for the lab grown industry.
Dorsey has ambitious plans for the future. Strachan reveals,
"We have so many plans! In the coming years our clients are going to be seeing us in a lot of new places but not through wholesale distribution. We're focusing on our own retail concepts, a few exciting collaborations, and redefining what it means to bring a digital brand to physical retail."
Growth and Success
Dorsey, Strachan (and now her team), have experienced remarkable growth by redefining luxury jewelry with lab-grown diamonds and gemstones. Despite initial skepticism from the industry and investors, the brand's commitment to quality, affordability, and sustainability has resonated strongly with consumers, leading to impressive financial success and a devoted following.
A few indicators of Dorsey's growth and success:
Achieved profitability from day one, with double-digit EBITDA
Experienced 600% year-over-year growth in 2022
Sold over one million lab-grown stones in a single year
Attracted celebrity fans, stylists, fashion people and a whole consumer base that likely wasn’t wearing lab grown before Dorsey.
Generated a waitlist of 25,000 people for its products
Reached eight-figure revenue range, with sales on track to double
Gained recognition in major publications like Vogue, The New York Times, and Wall Street Journal.
Achieved cult status among consumers, challenging traditional jewelry industry norms
Industry Impact
Let’s look at Strachan and Dorsey’s impact when we think of the diamond industry as a whole up to the past few years. First, the diamond industry has been mostly run by men and the purchases were often traditionally a man buying as a gift for a woman. Many businesses in the past few years have pushed this into a new modern take on buying jewelry. Whether it is women buying as a self purchase or new businesses led by women, we are seeing the running of the business in a very different way.
Other jewelry businesses pushing to change this are Ring Concierge, Stephanie Gottlieb Jewelry, Few Finer, The Last Line, EF Jewelry etc. These are all fine jewelry brands in the diamond and gemstone industry that are founded and/or led by women.
Additionally, the conversation around sustainability and the history of the diamond is incredibly important.
Dorsey has been able to show that lab-grown diamonds can be high quality, made well, wear well over time and still have a design component to them.
Future Outlook and more from Meg Strachan
Regarding the brand's design philosophy and future direction, Strachan adds:
"The history of Dorsey is really focused on heritage design. Since my background is in fashion, not jewelry, I think I see the future of jewelry a little bit differently than other brands or companies might. We're really focused on bringing heritage into the zeitgeist. Lab-grown stones allow us to design anything we want. I'm really looking forward to our customer coming on the journey with us as we head into the next phase of design and marketing. We're evolving very quickly and I've never been more excited about the future of the company. I wish I could say more!"
Looking to Crush even more:
The Second Life Podcast episode,
interviews and it is such an honest look at building a business and I was so impressed with Strachan and how she was building Dorsey. If you haven’t listened it is a must!I also love this Design Milk video interview with Meg Strachan.
From Forbes, “Dorsey: Timeless, Ethical Jewelry That Doesn’t Break the Bank”
“The Ultimate Yuppie Status Symbol, a Diamond Tennis Bracelet, Goes Mass” by Rory Satran for the WSJ.
For Business of Fashion, Diana Pearl wrote “How Dorsey Sold the Instagram Girl on Lab-Grown Gems”
“How Meg Strachan Bootstrapped Her Profitable Jewelry Brand Dorsey”
By Emma Childs for Marie Claire, “Self-Doubt and Sacrifices—Dorsey’s Meg Strachan Gets Candid About Launching Her Jewelry Company”
A few great articles on Meg Strachan’s personal style:
By Halie LeSavage for Bazaar “13 Things Dorsey Founder Meg Strachan Would Buy Again”
For Vogue, Maia Torres wrote “9-5: Dorsey’s Meg Strachan Masters Stealth Wealth Style With Flair”
For a Deep Dive on the Tennis Bracelet including a look at the Dorsey pieces, check out my Fashion 🌀 Spiral on Tennis here:
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Items marked with * have been kindly gifted by brands. Thoughts, selections, and reviews are my own.
Creative marketing focuses on developing unique, engaging, and memorable content and strategies to promote a brand, product, or service. In the best examples it emphasizes originality, emotional appeal, and artistic expression to capture audience attention and build brand identity.
Growth marketing is a data-driven approach that focuses on rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business. It emphasizes scalable, measurable strategies to acquire and retain customers. This role is deeply analytical and strategic.
Thank you so much for having me, Sarah. I can’t wait to share what’s coming next with you. I’m such a fan girl of your column. It was truly such a dream to be featured.
THIS: “It wasn’t that Dorsey was early to lab grown, it is that Dorsey created the market as being a thing and desirable.” 👏🏻👏🏻👏🏻 I loved reading this thoughtful piece. Bravo, Meg Strachan!