The MNZ x J. Crew collab had the fashion world very excited, Dorsey & lab grown diamonds data and understanding what is going on in the retail industry from BTS trends to department store news.
sarah, thank you for the shout!!! i am late to catching up on my newsletters but i loved this issue <3 i too am confused about bts spending but i am already seeing the back to school hauls take over tiktok, much makes me think bts spending is gonna be just fine this year, lol
I was so honored to get to talk to BoF about Meg - and Dorsey. What she is building is incredible! Also I hate to tell you but I bought them and they came in the mail... the Olivia von Halle x De Gournay collab is just.. the best thing ever. I love mine so much.
"For National Retailers trying to run efficient campaigns and operationalize the business this is a big challenge to feel relevant in all regions and not out of touch with the local consumer."
BTS is so hard because it impacts so much, yes its still warm the the south in August, so you would think they would still be buying outdoor lifestyle stuff, but the kids are now in school and weekends are sports etc so those activities slow. on the other hand, its just warmed up in the Pacific Northwest. so how to market and price, especially these days with everyone comparing retails across multiple stores and channels
it is out of control. and when the retailers are planning they are sometimes thinking of their own community vs what is going on in other parts of the country.
Ooooh very interested to hear your take on Away's new soft-sidded luggage! Also, I didn't know about these hotel collabs, they're so good! Sad the Carlyle tee is already sold out + wish the OVH PJ's were in my budget 😅
the hotel/travel collabs have been doing so well the past few years. i'm glad a lot of brands are leaning into this summer. note to brands: plan fantastic holiday/resort collabs around travel too!
sarah, thank you for the shout!!! i am late to catching up on my newsletters but i loved this issue <3 i too am confused about bts spending but i am already seeing the back to school hauls take over tiktok, much makes me think bts spending is gonna be just fine this year, lol
I was so honored to get to talk to BoF about Meg - and Dorsey. What she is building is incredible! Also I hate to tell you but I bought them and they came in the mail... the Olivia von Halle x De Gournay collab is just.. the best thing ever. I love mine so much.
I am loving all the de Gournay collabs. So smart for them to be partnering in the fashion space.
this X1000
"For National Retailers trying to run efficient campaigns and operationalize the business this is a big challenge to feel relevant in all regions and not out of touch with the local consumer."
BTS is so hard because it impacts so much, yes its still warm the the south in August, so you would think they would still be buying outdoor lifestyle stuff, but the kids are now in school and weekends are sports etc so those activities slow. on the other hand, its just warmed up in the Pacific Northwest. so how to market and price, especially these days with everyone comparing retails across multiple stores and channels
it is out of control. and when the retailers are planning they are sometimes thinking of their own community vs what is going on in other parts of the country.
epic roundup as usual :)
thank you!!
Ooooh very interested to hear your take on Away's new soft-sidded luggage! Also, I didn't know about these hotel collabs, they're so good! Sad the Carlyle tee is already sold out + wish the OVH PJ's were in my budget 😅
the hotel/travel collabs have been doing so well the past few years. i'm glad a lot of brands are leaning into this summer. note to brands: plan fantastic holiday/resort collabs around travel too!
+ and then invite us! hehe
Yes. Boots on the ground reporting.