La Brand Crush. ✨ New series alert ✨ I'm making la grandé statement by starting out with La Ligne as they are La créme de la créme. Mon Coup de Cœur de Marque.
Such a great new series! I can't wait to see the other brands you'll profile! For people working in fashion it's a great plus - dare I say it might inspire some for their work - and for those who don't it's a great way to learn about the behind-the-scenes of a brand and the retail business. Thank you as always!
This is such an epic post I'm saving half for this weekend so I can savor and read more over coffee. And as a Breton stripe girl the founding concept is perfection!
Fantastic series — and I love La Ligne. The Laura Vinroot Poole podcast (which is arguably one of my faves anyway) was phenomenal, and I am fortunate to still have both a stellar pair of green pants and a striped sweater from the Target collection that remain showstoppers. Great collab ideas! Would also be fun to see what they would do with the ultimate stripes brand, Adidas.
There are certainly different ways to look at it. From a retail perspective here is how I would make the argument for why a "trickle" of new inventory can work for your business model vs 8-10 deliveries a year (which is more traditional.) 1) immediate read on what is working and what isn't. you can order less to deliver at first, see how it sells and then order more or cut future additional color ways if it doesn't sell. 2) if you deliver less frequently they are often larger deliveries requiring much higher investment and they tend to sit on the store floor/online much longer. think of the traditional model of winter jackets delivering in july but no one needing them until november. instead of having to work with the department store delivery they can work with what is preferred for their customer. it is much more buy now, wear now. Drop could be the wrong verbiage (and maybe just what I use) but basically La Ligne has said we aren't going to only show newness based on when retailers what new product, we are going to deliver based on what our customers want to see. if you know a customer is coming to shop your website weekly, you should freshen up the website weekly. (doesn't have to be new product, could just be new messaging.) As for the hand wash/dry clean - I hear you. I often use the delicate cycle and line dry or dry clean but not frequently. often clothing does fine if you hang it to "air out" after wearing and keep fresh that way. dry clean every few wears but not frequently/every time. I hope this isn't taken the wrong way, I just wanted to share my thoughts on the business model. I can certainly understand the POV that regular/frequent deliveries are not desirable but I wanted to point out that for La Ligne it seems to be working well and to their advantage.
This is such a good analysis! They should be paying you for this level of thoughtful strategy advice.
😊 thank you. I love doing this!
Such a fan. They are opening a Charleston store and I cannot wait!
Lucky you! Shopping IRL in their stores is such a treat.
This was fab!! I am proud to say I was part of their onboarding at Net wayyyy back in the day. Love the brand!
I love that!
You are great! TYSM 🤓
😊👩🏻💻
Such a great new series! I can't wait to see the other brands you'll profile! For people working in fashion it's a great plus - dare I say it might inspire some for their work - and for those who don't it's a great way to learn about the behind-the-scenes of a brand and the retail business. Thank you as always!
😊😊 thank you!!
thanks! I love this and so glad it is resonating with others.
This is such an epic post I'm saving half for this weekend so I can savor and read more over coffee. And as a Breton stripe girl the founding concept is perfection!
I know! Love their products. It was such a fun brand to dive into because they thought of the whole experience.
Fantastic series — and I love La Ligne. The Laura Vinroot Poole podcast (which is arguably one of my faves anyway) was phenomenal, and I am fortunate to still have both a stellar pair of green pants and a striped sweater from the Target collection that remain showstoppers. Great collab ideas! Would also be fun to see what they would do with the ultimate stripes brand, Adidas.
Her podcast is a new discovery to me and i love it! So engaging.
This is so good. Love La Ligne and excited for more of this series!
Thanks!! 😊
As always, one of my favorite reads of the week/day. Thank you for packing so much goodness in here!
Thanks for letting me take up 20 mins of your day. 😆 it’s a long read ❤️
I love a long read!!!
Loved this!! I didn’t know they had men’s actually so your point about the website is excellent.
There are certainly different ways to look at it. From a retail perspective here is how I would make the argument for why a "trickle" of new inventory can work for your business model vs 8-10 deliveries a year (which is more traditional.) 1) immediate read on what is working and what isn't. you can order less to deliver at first, see how it sells and then order more or cut future additional color ways if it doesn't sell. 2) if you deliver less frequently they are often larger deliveries requiring much higher investment and they tend to sit on the store floor/online much longer. think of the traditional model of winter jackets delivering in july but no one needing them until november. instead of having to work with the department store delivery they can work with what is preferred for their customer. it is much more buy now, wear now. Drop could be the wrong verbiage (and maybe just what I use) but basically La Ligne has said we aren't going to only show newness based on when retailers what new product, we are going to deliver based on what our customers want to see. if you know a customer is coming to shop your website weekly, you should freshen up the website weekly. (doesn't have to be new product, could just be new messaging.) As for the hand wash/dry clean - I hear you. I often use the delicate cycle and line dry or dry clean but not frequently. often clothing does fine if you hang it to "air out" after wearing and keep fresh that way. dry clean every few wears but not frequently/every time. I hope this isn't taken the wrong way, I just wanted to share my thoughts on the business model. I can certainly understand the POV that regular/frequent deliveries are not desirable but I wanted to point out that for La Ligne it seems to be working well and to their advantage.