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While I haven't worn swimwear in years, Lands' End always gets high marks in the (I don't know what else to call it) average woman/Mom Blog-osphere for suits that are wearable and constructed well. In the Midwest, where I am, there are Lands' End Outlet stores, but I'm not sure about full price retail stores (they used to have sections in Sears). Provided the colors/prints are well executed, the Target collab could be great!

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Agree - Land’s End has a loyal customer base for their swimwear who know they can rely on it. This is a great way to get broader distribution.

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